About Us
Reinventing Everyday
Coffee Culture in India
Coffee Now was born from a simple yet powerful vision to make quality coffee more accessible without making it ordinary. As India’s coffee market enters its next phase—shifting from occasional dining out to everyday consumption—we bridge the gap between high-priced specialty roasters and low-cost mass cafes.
Backed by F&B industry veterans with over 15+ years of operational excellence, Coffee Now serves taste-first, consistent, and everyday coffee crafted specifically for the modern Indian coffee lover.
OUR STORY & VISION
We believe coffee shouldn’t be a once-in-a-while indulgence. Coffee Now is built around high-frequency consumption, creating seamless coffee rituals across multiple dayparts. Whether it’s a quick morning starter before work, a productivity pause between meetings, or an evening hangout with friends, we deliver a premium beverage-led experience.
Our compact cafe formats are designed for both “Grab & Go” speed and “Sit & Stay” comfort, ensuring that great coffee fits effortlessly into your daily life.
EVERYDAY
COFFEE RITUALS
QUALITY WITHOUT COMPLEXITY
Our Missions
Our mission is to shape the next wave of Indian coffee culture through 5 uncompromising principles:
1. Taste-First: A coffee-focused menu built around taste, consistency, and everyday drinkability.
2. Affordability: Accessible pricing that turns premium coffee into a daily habit rather than a luxury splurge.
3. Aspirational Design: Contemporary, lifestyle-led spaces that feel modern, warm, and inviting.
4. Convenience & Accessibility: Strategic locations in high-streets, corporate hubs, and university zones with takeaway and delivery readiness.
5. Scalable Standards: Standardized SOPs and vendor supply chains that guarantee the exact same great cup in every single store.
CORE OFFERINGS
HOT & CLASSIC COFFEES
Masterfully roasted espressos, smooth cappuccinos, and rich lattes crafted for everyday perfection.
CHILLED & SIGNATURE BREWS
Refreshing iced coffees, cold brews, and distinctive signature creations built for India's climate.
CURATED SAVORY BITES
Fresh croissants, grilled sandwiches, and sweet treats thoughtfully designed to complement your coffee.
About Coffee Now
Coffee Now is a fast-growing, highly scalable cafe brand positioned perfectly between specialty and mass-market coffee. We offer a compact, standardized, and repeatable FOFO franchise model built for rapid expansion across India’s high-street markets, malls, and corporate hubs.
